← Side Projects

Pixel Humor

Project

Pixel Humor

Role

Brand, Product, Content, Paid Social

Status

Shop closed. Jokes forever.

The Story

In the age of side hustles, this is the path I chose.

A dream of developing snarky, irreverent T-shirts full of obscure pop-culture references. It was a creatively fulfilling endeavor that meant building a brand from the ground up: identity, product, a steady stream of content across multiple platforms, and paid social campaigns to put it in front of the right weirdos.

I've since closed down the shop. The jokes, hopefully, live forever.

The Shirts

Wearable inside jokes.

The founder in an Original Recipe or Nothing tee, eating from a bucket of fried chicken
Quality control
Mona T-shirt — an illustrated parody mashup in movie-logo lettering
Mona
T-shirt with a giant baby dinosaur looming over an overturned jeep
Not the mama
A pile of white pinback buttons printed with the Pixel Humor :P mark
The mark, in button form
Second Life, Auntie Wife T-shirt in fantasy-epic lettering, worn at a carnival
Second Life, Auntie Wife
Waka Wakanda Forever T-shirt — a fuzzy bear comedian in a clawed necklace
Waka Wakanda Forever

The Work

Everything a brand needs, party of one.

Brand identityName, logo, voice, visual system
ProductShirt concepts, design, production
ContentOngoing social across multiple platforms
Paid socialCampaign strategy, creative, and management

Shop's closed.
Jokes are forever.

Every brand I build teaches me something about the next one. This one taught me plenty — including when to call it.

More side projects
Let's Talk

While I'm always down for a good conversation, I'd prefer to keep this one strictly business.

Schedule a call