Life Storage: The Things We Keep Because

Most people don't require extra storage, but for a lot of us, it's easier than letting go of certain things—the first crib, the record collection, the tools that built a family business. That insight became The Things We Keep Because, the brand platform I developed and wrote for Life Storage.

“Built By Us,” the film below, is one of three scripted narrative films under the platform, each a small story about why we hold on to what we hold on to. As creative director, I led the work end to end—concept, scripts, and creative direction through production.